Yanolja Launches Official Website for Its R&D Arm, Yanolja NEXT

Yanolja, a global travel technology leader led by CEO Sujin Lee, today announced that its dedicated research and development (R&D) organization, Yanolja NEXT, has officially launched its official website. Yanolja NEXT was established to accelerate Yanolja's mission of becoming the world's No.1 travel tech company. With a focus on AI- and data-driven innovation, the organization is committed to delivering practical and sustainable solutions that shape the future of travel. Its goal is to make travel experiences ten times easier and more seamless for users worldwide. The newly launched official website offers a clear and intuitive overview of Yanolja NEXT's mission, vision, solutions, team, and career opportunities. In the Solutions section, visitors can explore key technological capabilities including AI-powered pricing optimization, machine learning–based personalization, travel platform automation, and advanced data analytics. The site will also be continuously updated with the latest R&D achievements and industry innovation case studies. The website also features original content created by Yanolja NEXT researchers. CEO Jungshik Jang and other team members share their perspectives on the organization's strengths, current research projects, and long-term ambitions. The design incorporates Yanolja's signature orange branding, underscoring its identity as a core part of the Yanolja Group. Yanolja NEXT was founded to solve the industry's most pressing challenges in practical, impactful ways, with a mission to make travel ten times easier, said Jungshik Jang, CEO of Yanolja NEXT. By leveraging data, platforms, and AI-driven solutions, we will empower Yanolja's global affiliates and lead a paradigm shift in the global travel industry.

Yanolja Accelerates Travel Industry AI Transformation with Adoption of OpenAI’s ChatGPT Enterprise and GPT-5

Yanolja, a global travel tech company and a pioneer in Vertical AI for travel, today announced it has deployed OpenAI's ChatGPT Enterprise. This milestone reflects Yanolja's strategic commitment to accelerating AI transformation across the global travel industry and applying OpenAI's advanced AI models like GPT-5. By introducing AI-driven enterprise solutions into its workplace, Yanolja aims to significantly boost operational efficiency and productivity, and at the same time, enhance the capabilities spanning demand forecasting, dynamic pricing, content localization, and automated operations based on Yanolja's Data Enablement Platform and domain-specific AI stack. These initiatives are designed to help travel enterprises worldwide build competitive and efficient hotel operations and enable travelers to enjoy hyper-personalized journeys that extend beyond simple reservations. In addition, Yanolja is evaluating opportunities beyond the initial adoption of solutions, including API integration projects, the development of AI-powered traveler data platforms, and participation in sustainable global travel initiatives. “We believe AI has the potential to fundamentally transform how the travel industry operates and serves its customers,” said Andy Brown, Head of Business for Asia Pacific at OpenAI. “With Yanolja's adoption of ChatGPT Enterprise, we expect AI and GPT-5 to power smarter workflows for travel enterprises and deliver more seamless, personalized experiences for travelers worldwide.” “The adoption of ChatGPT Enterprise represents a key step in Yanolja's mission to transform the future of the global travel industry,” said Jeff Kim, CEO at Yanolja Cloud. “By embedding AI deeply across our industry, we aim to unlock new growth opportunities through personalized services, operational automation, and data-driven travel platforms.” Earlier this year, Yanolja supported the Asia launch of OpenAI's Operator research preview by providing feedback as users engaged with Yanolja's extensive travel inventory and trend data. This integration enabled users across Asia to easily search and instantly book travel products, showcasing Yanolja's data capabilities and leadership in vertical AI within the global ecosystem.

Yanolja Wins Gold for Tech Innovation at the 2025 Stevie® International Business Awards

Yanolja, a leading global travel technology company, has been recognized for its innovation in technology at the 2025 Stevie® International Business Awards (IBA), one of the world's most prestigious business award programs. Often referred to as the 'Oscars of the business world', the IBAs named Yanolja the Gold Stevie Winner in the category of Most Innovative Tech Company of the Year – More Than 2,500 Employees. The IBAs celebrate achievements in management, technology innovation, marketing, and social impact, drawing more than 12,000 entries each year from over 70 countries. This year's recognition marks Yanolja's second consecutive win, following last year's Bronze in the Innovation category. Judges commended Yanolja for its leadership in accelerating the digital transformation of the global travel industry — providing SaaS-based hospitality solutions to service providers in more than 200 countries and leveraging this foundation of travel data with AI to deliver specialized Vertical AI services. Haley Kim, Chief Business Officer (CBO) of Yanolja, said: This award is a global recognition of Yanolja's leadership in reshaping the travel industry through SaaS and AI-driven data technology. Looking ahead, we will continue to provide easier, smarter, and more reliable travel experiences for customers and partners worldwide, backed by our scalable and trusted technology.

Yanolja Unveils EEVE ROSETTA, a Translation-Focused Large Language Model

Yanolja, a leading global travel technology company, today announced the release of EEVE ROSETTA, a translation-specialized large language model (LLM) now available as open source on Hugging Face, the world's most widely used AI platform. EEVE is Yanolja's proprietary Korean-optimized LLM, designed for diverse natural language processing tasks including text generation, summarization, translation, and sentiment analysis. Developed by Yanolja's R&D organization under the project Efficient and Effective Vocabulary Expansion (EEVE), the model has already proven its competitiveness—earning recognition as 'Korean LLM of the Year' by the National Information Society Agency, and ranking first on both the Hugging Face Korean Leaderboard and the Horangi Leaderboard. While most translation LLMs are trained primarily on English and Chinese, EEVE ROSETTA supports broad multilingual translation across more than 10 languages, including Korean. The decoder-only model is optimized with 4 billion parameters, making it more than 50% lighter than the original EEVE 1.0 model (10.8B+ parameters). Compared to typical translation LLMs that require over 7B parameters, EEVE ROSETTA significantly reduces operational costs, enhances inference accuracy, and is designed to run smoothly even on standard PC environments. The model also demonstrates strong performance with complex data formats. By analyzing context, nuance, semantic meaning, and sentiment within source text, EEVE ROSETTA generates translations that are not only accurate but also natural and fluent. Yanolja has released EEVE ROSETTA under an open commercial license, enabling businesses, public institutions, and individual developers alike to freely integrate the model into their applications. The company anticipates broad adoption across industries such as travel, commerce, and healthcare, particularly where reliable and domain-preserving translation is critical. Junyoung Lee, Chief Technology Officer of Yanolja, commented: EEVE is more than an AI model—it is a core technology infrastructure that supports digital transformation across industries. Building on Korean, we will expand to Japanese, Chinese, and other languages, empowering global customers to enjoy easier and more seamless travel experiences through Yanolja's Vertical AI services.

Yanolja Named One of the Top 50 Best Korea Brands 2025 by Interbrand

Yanolja, a leading global travel technology company, has been named one of the Top 50 Best Korea Brands 2025 by Interbrand, the world's largest brand consultancy. Interbrand's annual ranking recognizes 50 brands that represent Korea, evaluating not only brand value and philosophy but also long-term business strategies. Yanolja earned its place among top technology companies — including Naver, Kakao, and Coupang — thanks to its expanding global footprint and ongoing commitment to innovation. Yanolja continues to redefine its brand value by strengthening its dual focus on enterprise solutions and consumer platforms. Last year, the company integrated its consumer-facing services — including Yanolja Platform, Interpark, and Triple — under a unified brand, NOL, advancing its transformation into a lifestyle super app. This unified platform allows customers to enjoy seamless travel and leisure experiences in one place, reinforcing Yanolja's identity as the 'Only One Platform' in the market. At the same time, Yanolja is building its competitiveness as a global travel tech brand. During its 20th anniversary celebration, the company unveiled a new mission: Making travel ten times easier through technology. Leveraging its global travel data infrastructure, AI, and big data capabilities, Yanolja aims to create smarter and more convenient travel environments. Ultimately, the company seeks to connect travelers and service providers through data, innovating the entire journey from trip planning to on-the-ground experiences. Haley Kim, Head of Global Brand at Yanolja, said: Yanolja is the only travel tech company recognized in this year's Best Korea Brands ranking. We have elevated our brand value by continuously challenging ourselves and driving rapid growth through innovation. Moving forward, we will continue to enhance productivity for global travel providers and transform traveler experiences with our AI-powered data platform — leading the future of travel through technology.