Sujin Lee, Founder and Group CEO of Yanolja and a visionary leader who has continuously reshaped the global travel industry through innovation. Guided by a vision to make travel ten times easier, he constantly challenges both himself and the status quo.

His journey of innovation began at the grassroots level of the hospitality industry. Drawing from hands-on experience and overcoming humble beginnings, he gained deep insights into the sector’s information asymmetry. This led to the launch of a pioneering accommodation community, laying the foundation for the Yanolja platform.

He redefined accommodation as a space for leisure and cultural experiences, driving the industry’s digital transformation (DX). By leading the rapid shift to mobile, he successfully spearheaded industry-wide change. On Yanolja’s 10th anniversary, he declared global expansion, marking another significant leap forward. Through Enterprise Solutions that maximize operational efficiency for travel businesses, Yanolja has grown into a leading Global Technology Company.

As Yanolja celebrates its 20th anniversary, he has announced the “Yanolja 3.0” era. Leveraging data and AI technologies, the company is advancing toward the pinnacle of customer satisfaction. United by a global “One Team” spirit, Yanolja is once again redefining the future of the travel industry in the age of AI.