Yanolja Certified in KOSA’s "KRW 500 Billion Software Revenue Club" for 2025

Yanolja, a global travel tech company led by Group CEO Lee Su-jin, has been officially certified as a member of the “KRW 500 Billion Software Revenue Club” under the 2025 Software Revenue Club Awards, hosted by the Korea Software Industry Association (KOSA). The Software Revenue Club is an annual certification program administered by KOSA that recognizes companies operating software-driven businesses based on revenue tiers from the previous fiscal year. The program serves as an official benchmark for leading companies within Korea's software industry. Through this certification, Yanolja has received formal recognition for its sustained revenue growth and strong operating performance driven by its software-centric business model. The company also demonstrated solid global competitiveness, generating approximately 22% of its total revenue from overseas markets as of the third quarter of last year, reflecting stable growth across its international operations. Companies certified under the Software Revenue Club receive an official certificate corresponding to their revenue tier, and company information is distributed externally through a member directory shared with public institutions and local governments. “This certification reflects the tangible results of Yanolja's continued efforts to strengthen its global competitiveness through travel tech innovation,” said a Yanolja spokesperson. “We will continue to lead digital transformation across the industry by delivering technology-driven value for our customers.”

NOL UNIVERSE Unveils 2026 Leisure Trend Keywords: "H.O.R.S.E"

NOL UNIVERSE, a leisure and travel platform company led by CEO Cheolwoong Lee, has unveiled “H.O.R.S.E” as its key leisure trend framework for 2026, highlighting how consumer expectations around leisure are evolving toward deeper personal value and meaning. The H.O.R.S.E framework reflects five emerging shifts in the leisure market: Hyper Fandom – Leisure experiences driven by passion and fandom Open Access – Prioritizing comfort, accessibility, and convenience Refined Premium – Seeking personal value in premium leisure experiences Smart Consumption – Enjoying leisure through rational and balanced spending Experience Shift – Expanding the boundaries of leisure through meaningful experiences Under the overarching message, “In a fast-moving world, leisure is once again turning inward,” the trend analysis suggests that while society continues to accelerate, the leisure market is intentionally slowing down—rethinking direction rather than pace. Today, the key question for consumers is no longer how often or how much they enjoy leisure activities, but why they do so and what meaning those experiences leave behind. Hyper Fandom: From Passion to Leisure Experiences Fandom-driven leisure continues to gain momentum across multiple sectors. In cultural performances, consumers in their 50s and 60s have emerged as a growing audience, while in sports, women in their 20s and 30s are becoming key drivers of fandom culture. Among customers who purchased tickets for the same concert held in multiple regions in 2025—commonly known as nationwide tour concerts—27.2% were aged 50 to 60, up 8.7 percentage points from the previous year (18.5%). This figure is comparable to those in their 20s (23.4%) and 30s (29.3), indicating that older generations are increasingly active participants in fandom-based leisure. In sports, female-driven fandom is also strengthening, with the share of sports ticket purchases made by women rising from 43.2% in 2022 to 48.9% in 2025. Fandom-based leisure is also influencing inbound travel, as global IP- and K-pop-artist-driven pop-up content ranked among the most viewed on NOL World. Travel routes connected to concert venues and entertainment company headquarters expanded across the greater Seoul metropolitan area, including Incheon and Goyang. Open Access: Prioritizing Comfort and Convenience Accessibility and ease of travel have become decisive factors in leisure choices. In 2025, the most-booked mid-sized and standard hotels on NOL UNIVERSE's platform were all located in Yeongdeungpo, an area known for its strong transportation connectivity, including subway lines, KTX rail access, and airport bus routes. Following the implementation of Korea's visa-free entry policy for Chinese travelers, demand for travel to China increased significantly. Shanghai Disneyland newly entered the Top 10 overseas tour and ticket bookings in 2025, while flight bookings to China rose 63.7% year over year. The top three international flight destinations for Korean travelers in 2025—Osaka, Fukuoka, and Tokyo—were all short-haul cities, underscoring a growing preference for destinations that minimize travel burden and maximize accessibility. Refined Premium: Finding Personal Value in Leisure Premium leisure consumption is being reshaped around nature-based relaxation and previously unexplored experiences. In 2025, the top three premium hotel booking destinations were Gangneung, Jecheon, and Jeongdongjin, all located near natural landscapes. Notably, an L Hotel in Jecheon climbed from sixth place in 2024 to second place in 2025, reflecting a sharp increase in demand. In packaged travel, mid- to long-haul exploratory destinations gained prominence. The Top 5 package travel destinations in 2025 included the Eastern European Balkans (3rd), Türkiye (4th), and Western Europe (5th). In sports-related travel, demand for rare and exclusive experiences surged, with transaction volume for Formula 1 race tickets increasing nearly 90-fold year over year, highlighting consumers' growing appetite for once-in-a-lifetime leisure experiences. Smart Consumption: Enjoying Leisure Through Balanced Spending Even amid economic uncertainty, rational leisure spending has become more pronounced. Based on monthly check-in data, the average overseas accommodation spend per booking ranged from KRW 627,000 in October (the highest month) to KRW 464,000 in March (the lowest), with relatively modest differences during peak summer months—KRW 557,000 in July and KRW 516,000 in August. This pattern reflects a trend of “adjusted consumption,” where consumers opt for more affordable accommodations during peak seasons and upgrade their stays during off-peak periods. Monthly booking distribution further supports this trend, with July accounting for 10.9% of total bookings and April—the lowest month—still representing 7%, indicating stable demand throughout the year. Experience Shift: Expanding the Scope of Leisure The boundaries of leisure experiences are continuing to expand. Travel itineraries increasingly reflect a desire to experience narratives found in cultural content rather than simply visiting tourist attractions. On NOL World, half of the most-viewed restaurant content was related to K-pop-linked locations, forming new travel patterns that connect culinary destinations with fandom landmarks. Interest-based travel products are also gaining traction. Despite broader economic challenges, bookings for NOL UNIVERSE's themed “Holic” packages increased 36.2% year over year, signaling sustained demand for leisure experiences built around personal interests. A NOL UNIVERSE spokesperson said, “The way people evaluate leisure is shifting from how much they consume to what meaning it leaves behind,” adding, “As leisure continues to be redefined around personal taste, values, and experiences, we will continue to strengthen services and content that deliver real value to our customers.”

Yanolja Named "Winner in the Global Service Category" at Web Award Korea 2025

Yanolja, a global travel tech company led by Group CEO Lee Su-jin, has been named the Winner in the Global Service Category at Web Award Korea 2025, hosted by the Korea Internet Professional Association (KIPFA). Web Award Korea is the country's most prestigious web evaluation program, recognizing outstanding websites based on design, user experience (UX), technology, and content innovation. To mark its 20th anniversary, Yanolja completed a full redesign of its group-level global website in April. The award recognizes the site's effective articulation of Yanolja's brand identity and technology leadership for global customers and partners. The judging panel cited several key factors behind the selection, including: • a strong and cohesive brand identity that consistently reflects Yanolja's core brand elements, such as Yanolja Orange and the “Dream Multiverse” concept; • an intuitive and engaging user experience that clearly communicates technological innovation through interactive, WebGL-based visual elements; • and a clear and structured storytelling framework that reorganizes complex B2B enterprise solutions from a global customer perspective. Through the website renewal, Yanolja has further clarified its positioning as an AI-powered global travel tech company, strengthening the website's role as a core communication channel for effectively conveying its data- and technology-driven capabilities to travel businesses and travelers worldwide. A Yanolja spokesperson said, “This award is a meaningful recognition of how our global website clearly reflects Yanolja's brand direction and commitment to technological innovation,” adding, “We will continue to enhance our platforms to deliver a consistent brand experience and superior user experience across global markets.”

Sanha IT to Provide PMS Solutions Across All Japanese Hotel Brands Operating in Korea

Sanha IT, a hospitality solutions member company of Yanolja, announced that it will supply its Wings Property Management System (PMS) to all properties operated by Japanese hotel brands that have entered the Korean market. A total of seven Japanese hotel brands currently operate properties across major Korean cities, including Seoul and Busan. As part of the rollout, Sanha IT recently signed a PMS supply agreement with Hotel Gracery Seoul, where Wings PMS will be integrated with the company's smart kiosk solution to further enhance operational efficiency and improve the guest experience. Wings PMS is a cloud-based hotel management system designed to optimize hotel operations. The platform enables remote operation and management, supports modular configurations tailored to each hotel's size, room inventory, and facilities, and allows real-time responses to customer service requests. Centered on the PMS, the solution also offers strong interoperability with a wide range of hospitality technologies, including smart kiosks, revenue management systems (RMS), and in-room control systems, maximizing overall operational efficiency. Sanha IT has proactively addressed the needs of Japanese hotel brands entering Korea, many of which seek systems optimized for both local operating environments and the domestic travel market. While Japanese hotel chains are traditionally conservative in adopting new systems, Sanha IT's solutions earned recognition for their stability and technical reliability, leading to full-scale implementation following pilot testing. The company currently holds over 70% market share in Korea's PMS market, maintaining the leading position domestically, and has steadily expanded its client base among international hotel brands operating in Korea. In Japan, Sanha IT has also strengthened its presence by supplying solutions to approximately 90 hotels in collaboration with its local partner, Netsis Japan. “Our PMS is a highly adaptable and advanced solution that can be flexibly applied to hotels of various sizes and formats, supporting both operational efficiency and improved guest experiences,” said a Sanha IT spokesperson. “Building on the technical expertise we have accumulated in Korea and Japan, we plan to expand our hospitality solutions business across the broader Asian hotel industry.”

Yanolja Go Global Korea Hosts "2025 Yanolja Go Global Networking Day"

Yanolja Go Global Korea, led by CEO Minwoo Kim, hosted the 2025 Yanolja Go Global Networking Day on March 12 at The Plaza Hotel in Seoul, where it officially announced the launch of Yanolja Go Global, its unified global B2B travel brand. The event served as a platform to share Yanolja's vision for strengthening its B2B business and advancing brand integration, while outlining strategies to expand partnerships worldwide and accelerate growth through a global network. During the event, Yanolja Go Global Korea introduced the future vision and strategic direction of Yanolja Go Global, reinforcing its transformation into a specialized B2B brand powered by Yanolja's technology capabilities and global infrastructure. The company also highlighted its new brand slogan, “Go Beyond, Go Global,” which reflects its ambition to help partners scale beyond borders and compete more effectively in global markets. Yanolja Go Global Korea also showcased key updates to the recently revamped Yanolja Go Global web platform. The renewal focused on improving usability and operational efficiency for travel agency partners, featuring a more intuitive user interface (UI), enhanced search accuracy, and streamlined booking and settlement management. These upgrades enable partners to compare prices in real time, manage reservations more efficiently, and improve overall workflow productivity. “The launch of Yanolja Go Global marks a new starting point where Yanolja's technology expertise and global network come together,” said Minwoo Kim, CEO of Yanolja Go Global Korea. “We will continue to support the growth of our partners and strengthen our competitiveness in the global market through innovative B2B travel solutions.”