Press Release
NOL Unveils AI Discovery Service for Personalized Travel and Leisure Recommendations
NOL, operated by NOL UNIVERSE (CEO Cheolwoong Lee), today launched the beta version of its AI Discovery Service, a new AI-powered content curation feature that helps users discover personalized travel and leisure experiences without having to search. Available through the new Discovery tab on the NOL home screen, the AI Discovery Service presents travel and leisure content in a personalized, feed-style format. Users can browse trending destinations, popular accommodations, performances, and emerging activities—similar to scrolling through a social media feed—and instantly book experiences that match their interests. Rather than starting with a specific destination or product in mind, users can now explore curated recommendations and uncover unexpected travel ideas, hidden gems, and trending activities. By making discovery itself part of the travel planning experience, NOL aims to evolve beyond a platform used only for bookings into one that customers visit every day for inspiration. The AI Discovery Service is powered by NOL UNIVERSE's proprietary AI agent technology. The AI analyzes travel and leisure trends across social media alongside search volumes, booking data, and customer reviews on the NOL platform to identify content that is most relevant to users. It then automates the entire content creation process—from collecting images and matching products to generating editorial copy. By combining these insights with customer behavioral data, the service delivers highly personalized recommendations that make discovering new destinations, activities, and experiences easier and more enjoyable. "The launch of the AI Discovery Service marks an important milestone in our evolution from a platform that helps customers find what they're looking for to one that helps them discover experiences they never knew they wanted," said Hyunmo Yoon, Chief Product Officer of NOL UNIVERSE. "By combining our AI capabilities with deep travel and leisure expertise, we will continue delivering increasingly personalized content and build a platform customers want to visit every day."
Consumer platform
·2026.07.10
Sanha IT Earns Accessibility Quality Certification for WINGS SMART KIOSK
Sanha IT, a cloud hospitality solutions member company of global travel technology company Yanolja, announced that its WINGS SMART KIOSK has received the Intelligent Information Product (Unmanned Information Terminal) Information Accessibility Quality Certification, administered by the Ministry of Science and ICT and operated by the National Information Society Agency (NIA). During the certification process, Sanha IT's WINGS SMART KIOSK successfully met all 40 detailed evaluation criteria covering both hardware and software, demonstrating outstanding accessibility and usability. Designed with diverse users in mind—including wheelchair users, people with visual or hearing impairments, individuals with low vision, and older adults—the kiosk passed both expert technical assessments and real-user usability testing. The kiosk is equipped with a range of accessibility features, including a dedicated barrier-free control panel, text-to-speech (TTS) voice guidance, a Braille keypad, screen magnification, and high-contrast display options, enabling convenient use for everyone. It also incorporates an audio security control system, privacy screen masking, and extended operation time settings to further enhance both accessibility and data security. Building on this certification, Sanha IT plans to further expand barrier-free smart hospitality environments that enable all guests to access lodging services without limitations while fostering a travel ecosystem that is more accessible and convenient for everyone. The company will also pursue initiatives to reduce equipment adoption costs for small and medium-sized accommodation operators through various partnership and support programs. "Following the revised Anti-Discrimination Against Persons with Disabilities Act and its Enforcement Decree, the installation and operation of barrier-free kiosks became mandatory in January this year, driving growing market demand," said Kyunghoon Cheon, Co-CEO of Sanha IT. "We plan to actively leverage various government support programs, including the Ministry of SMEs and Startups' Smart Store Technology Supply Program, to help ease the financial burden on small business owners adopting these solutions. Going forward, we will continue creating an environment where everyone can access hospitality services without barriers, promote inclusive travel, and contribute to building a barrier-free smart hospitality ecosystem." The WINGS SMART KIOSK is integrated with WINGS Easy PMS·CMS, Sanha IT's proprietary property and channel management solution, enabling centralized hotel operations management. The system synchronizes reservations, room inventory, and pricing in real time across more than 40 major domestic and international online travel agency (OTA) channels, minimizing operational errors such as overbookings. It also supports four languages—Korean, English, Japanese, and Chinese—as well as passport and foreign resident registration card scanning, allowing international travelers to complete contactless check-in with ease.
Enterprise solutions
·2026.06.26
Yanolja Named Among Korea's Top 50 Brands
Yanolja, a global travel technology company led by CEO Sujin Lee, has been named one of Korea's Top 50 brands in Interbrand's Best Korea Brands 2026. Since 2013, Interbrand has evaluated and recognized Korea's leading brands based on their competitiveness and growth potential. Yanolja was recognized for its technology-driven approach to connecting the global travel industry through Vertical AI and data, as well as its customer-centric platform capabilities, further validating its brand value as a global travel technology company. The recognition reflects the impact of Yanolja's large-scale global rebranding initiative launched last year. Through the initiative, Yanolja has strengthened and unified brand identity across the Enterprise Solutions Division while accelerating its transformation into a global technology company. Today, Yanolja Enterprise Solutions Division provides AI- and data-powered solutions to travel businesses worldwide, building a global travel data infrastructure and leading the digital transformation of the travel industry. NOL UNIVERSE, Yanolja Consumer Platform Division, continues to expand customer engagement through its differentiated brand competitiveness. Through NOL, an integrated platform spanning travel, leisure, and culture, and NOL World, a dedicated global inbound travel service, NOL UNIVERSE delivers a consistent brand experience to customers both in Korea and around the world. By offering personalized services and differentiated customer experiences, the company is responding to evolving travel demand while helping expand the value of K-travel in global markets. Celebrating its 21st anniversary this year, Yanolja plans to further strengthen its global travel technology brand competitiveness by accelerating the advancement of AI solutions under the Yanolja 3.0 vision announced earlier this year. Guided by the core values of Customer, Technology, and One Team, Yanolja aims to further solidify its leadership in travel technology by combining proprietary global travel data with advanced AI capabilities. A Yanolja representative said, “Being named to Best Korea Brands 2026 reflects recognition of Yanolja's differentiated brand value in global markets, built through continuous technology innovation and long-term investment in branding. Moving forward, we will continue to strengthen our AI capabilities under Yanolja 3.0 and establish Yanolja as a top-tier global travel technology brand delivering innovative digital experiences to travelers and travel businesses worldwide.”
Corp
·2026.06.12
NOL Unifies Its Travel, Leisure and Culture Platforms into One
NOL UNIVERSE, Yanolja Consumer Platform Division, today announced the integration of its travel, leisure, and culture platforms under the NOL brand, marking a major milestone in its evolution into a differentiated AI Travel Agency (ATA). The company will consolidate accommodation, flights, tours, leisure activities, and ticketing services previously offered across multiple platforms into a single NOL platform, delivering a new hyper-connected customer experience. The integration represents a significant transformation in building a unified leisure ecosystem by bringing together previously fragmented service categories. Customers will be able to enjoy a seamless experience throughout every stage of their journey—from inspiration and planning to booking and travel. The integrated platform will also create synergies across categories, enabling more competitive pricing and enhanced value. As the first phase of the integration, NOL Interpark Tour and NOL Ticket will merge into the NOL platform this September, followed by the phased integration of Triple, accelerating the company's vision of an AI Travel Agency that connects every step of the customer journey. All existing services will remain available until the integration is complete, and customers will continue to access their existing reservations through the NOL platform afterward. The premium membership program Topping, widely popular among performing arts enthusiasts through NOL Ticket, will also continue under NOL without changes, allowing members to retain their existing benefits. Building on this integration, NOL UNIVERSE aims to become an irreplaceable global AI Travel Agency. By concentrating its capabilities into a single platform, the company seeks to strengthen its leadership in Korea while delivering differentiated customer experiences that resonate globally, positioning NOL as a leading Korean travel, leisure, and culture platform. To celebrate the successful integration and launch of the unified NOL platform, the company will host a nine-week customer appreciation campaign from June 15 through August 17. Existing NOL Interpark Tour and NOL Ticket members will enjoy exclusive discounts and coupons on international and domestic travel products, as well as ticket promotions available through NOL. "For our customers, attending a concert, booking flights and accommodations, and planning local itineraries are all part of one connected journey," said Cheolwoong Lee, CEO of NOL UNIVERSE. "NOL will become the industry's most comprehensive platform connecting every aspect of that experience. This integration marks a bold first step toward becoming a global AI Travel Agency, and customers will continue to experience even greater benefits and innovations in the future."
Consumer platform
·2026.06.12
Yanolja Accelerates Expansion in Global Hotel Solution Market
Yanolja (CEO Sujin Lee), a global travel tech company, is accelerating its attack on the global hotel solution market. Yanolja Cloud Solution, a member of Yanolja Enterprise Solution, announced that it has acquired 'InnKey', an India-based hospitality solution company. Through this acquisition, Yanolja Cloud Solution will further strengthen its competitiveness within the global enterprise hospitality market and speed up its expansion into global markets such as the Middle East and Southeast Asia. InnKey is an enterprise-grade hospitality solution company that provides a single integrated platform for front office, F&B, finance, and customer experience management. It currently supports the operation of over 500 hotels targeting India and key emerging markets. In particular, based on the expertise gained by supplying solutions to major Indian hotel groups such as The Fern, Pride, Orchid, Treat, and Accord, it is proving its unrivaled technical reliability through integration with the global hotel ecosystem. Starting from this acquisition, Yanolja Cloud Solution plans to combine its own and InnKey’s solution lineups and capabilities to strengthen integrated solution competitiveness that encompasses everything from small-to-medium accommodations to global large-scale hotel chains. Especially based on enterprise solutions optimized for medium-to-large hotels and global hotel groups, it will simultaneously support operational efficiency and customer experience innovation. Building on this, Yanolja Group intends to further solidify the direction of hotel operation automation by combining its own AI and data technology with InnKey’s solid solution infrastructure. While increasing efficiency across overall hotel operations including reservations, operations, and customer service, the group also plans to advance next-generation hospitality operating systems by establishing an AI-based intelligent operating environment. Junyoung Lee, President of Yanolja Enterprise Solutions Division, stated, “Yanolja is utilizing AI to innovate overall hotel operations,” and added, “By making the travel operator’s business environment efficient and automated based on AI, we will support on-site staff so they can focus more on improving the customer experience.”
Enterprise solutions
·2026.05.14
Media Coverage
"Record Number of Foreign Tourists Visit Korea"... Tourism Balance Turns to Surplus in March for First Time in 11 Years
The Asia Business Daily · 2026.05.15
Airbnb renews confidence in software provider Yanolja Cloud Solution
Travolution · 2026.05.13
NOL UNIVERSE Appoints Oliver Liebutzki as Head of Global Business
The Asia Business Daily · 2026.05.12
Yanolja Expands Footprint in India: Acquires InnKey, Revolutionizing Hospitality Technology Sector with AI and Cloud Solutions
Travel And Tour World · 2026.05.11
Awards
Blog
Library
[Yanolja Research] Insights Vol.42 Seoul and Busan as Experienced by Chinese Tourists
Report
·2026.05.19
[Yanolja Research] Insights Vol.43 Yanolja Festival Index: A New Paradigm for Measuring Global Festival Attractiveness
Report
·2026.06.18
[Yanolja Research] Insights Vol.44 Yanolja City Competitiveness Index: A Compass for Assessing Tourism City Competitiveness
Report
·2026.07.09