Yanolja Hosts 'Re:Imagine What is Possible' Event to Drive Innovation in the Future Travel Market Through AI-Based Technologies

Global travel tech company Yanolja (CEO Sujin Lee) celebrated its 20th anniversary by hosting the 'Re:Imagine What is Possible' event, reaffirming its commitment to transforming the global travel industry through artificial intelligence (AI) and data-driven technologies. Held at Ten-X Tower in Pangyo, the hybrid event gathered over 4,000 participants, including domestic and international employees as well as key partners from the travel industry. During the event, CEO Sujin Lee unveiled Yanolja's vision to turn dream trips into reality for everyone, pledging to revolutionize the travel and leisure sector by integrating AI and data technologies. Building on two decades of growth, Lee emphasized the company's goal of becoming the world's leading travel tech firm in the next decade, driving continuous innovation with its team. Founded in 2005 as an online accommodation community, Yanolja launched Korea's first mobile lodging app in 2011, spearheading digital transformation in the industry. The company introduced pioneering services such as instant booking and emerged as Korea's top accommodation platform. In 2015, Yanolja announced its “Restart” strategy, evolving into a travel super app encompassing hotels, overseas lodging, leisure, transport, and aviation. In 2023, the company launched a new entity, NOL UNIVERSE, through the merger of its platform business with InterparkTriple, aiming to become a one-of-a-kind platform integrating travel, leisure, and cultural data. Not content with domestic success, Yanolja has steadily expanded its global enterprise solution business. In 2019, it acquired global hotel solution provider eZee Technosys, developing cloud-based subscription solutions to support digital transformation for travel operators worldwide. In 2023, the company welcomed Go Global Travel as a new affiliate, accelerating the construction of a global data infrastructure spanning 206 countries and focusing on connecting fragmented travel data across the globe. Aligned with the advancing AI era, Yanolja is setting new standards in travel by leveraging proprietary data and AI technologies. It plans to offer generative AI services customized for travelers and AI agent solutions for travel operators, automating operations and maximizing efficiency and profitability. These innovations aim to deliver smarter, safer, and more personalized travel experiences, establishing Yanolja as a global leader in travel tech. As part of its future vision, Yanolja also unveiled its new brand identity. The signature color, Yanolja Orange, symbolizes warmth and happiness, akin to a sunset viewed while traveling—highlighting the company's philosophy of delivering emotional resonance beyond technology. The newly introduced symbol illustrates global travel touchpoints, visually representing Yanolja's identity as a Hyper-connector linking the worldwide travel market. Under this master brand, all global affiliates using the Yanolja brand will be unified to strengthen global competitiveness. Sujin Lee concluded by stating that as technologies such as AI, humanoid robots, and autonomous vehicles evolve, leading the automation of offline operations and platforms will become essential. By redefining the travel industry through proprietary travel data and AI, Yanolja aims to realize dream journeys for all—making travel simpler and more delightful for travelers and business operators alike. The event also featured congratulatory messages celebrating Yanolja's 20-year journey. Notable figures such as Woo Kee-hong, Vice Chairman and CEO of Korean Air, global pop star PSY, Goh Chin Kiong, CIO of Singapore Investment Corporation, and Adena Friedman, CEO of Nasdaq, extended their warm wishes. Nasdaq even broadcast a congratulatory message on its Times Square billboard in New York City, drawing attention with live footage from the event.

Yanolja Strengthens Collaboration with Global Big Tech to Build Vertical AI for Travel

Yanolja, a global travel tech leader, is expanding its collaboration with global Big Tech firms to build a proprietary vertical AI tailored for the travel industry. On March 20, Yanolja co-hosted the 2025 AWS Tech Terminal & Innovation Summit with Amazon Web Services (AWS) at the 10X Tower in Pangyo Techno Valley. The event served as a platform to share AWS's latest technological trends and Yanolja's vision for innovation, while also exploring opportunities for deeper collaboration in the development of AI specialized for the travel sector. Key AWS technologies showcased during the summit included Amazon Bedrock, a fully managed service offering access to high-performing foundation models (FMs), and Amazon Q, a generative AI assistant—both drawing strong interest from attendees. Yanolja has been at the forefront of digital transformation for global travel operators through its longstanding collaboration with AWS Cloud. Leveraging its partnerships, Yanolja aggregates core travel data and inventory across flights, accommodations, and leisure activities, currently serving travelers through a network of over 20,000 global travel agencies and platforms. Further strengthening its collaborations with AWS and other leading tech companies, Yanolja is accelerating the adoption of AI throughout the global travel industry by building a differentiated vertical AI. This includes the integration of its proprietary generative AI technology and AI agents to deliver hyper-personalized travel experiences based on rich, in-house travel data. Simultaneously, it aims to support travel businesses with advanced AI-powered solutions that enhance customer service automation and operational efficiency. Joonyoung Lee, CTO of Yanolja Group, emphasized, “AI innovation is at the heart of Yanolja's mission as a travel tech company leading the global market. In an era of rapid change, collaboration with innovative companies like AWS is essential for sustained innovation. We will continue to lead the travel industry with cutting-edge technologies through these strategic partnerships.”

Yanolja Announces Strategic AI Partnership with Google Cloud to Transform the Travel Industry

Yanolja, a global leader in travel technology, is thrilled to announce a strategic partnership with Google Cloud. Through this partnership, Yanolja will elevate its travel-specific generative AI services to create more personalized experiences for travelers and enhance operational efficiency for its enterprise business customers. As part of its broader growth strategy, this collaboration will further accelerate the company's mission to revolutionize the global travel industry through AI technology based on its own proprietary data and infrastructure. As part of the agreement, Yanolja will integrate Google Cloud's cutting-edge AI infrastructure—including generative AI, training, and inference tools—into its platform. By combining Google Cloud's AI capabilities with Yanolja's extensive travel data, the company is shaping the future of hyper-personalized travel experiences for travelers and automated operations for travel enterprises worldwide. Junyoung Lee, Chief Technology Officer at Yanolja Group, commented: Yanolja will rapidly advance the enhancement of its innovative AI technology for global travelers and travel enterprises through its partnership with Google Cloud. Karan Bajwa, President of Google Cloud Asia-Pacific, added: Google Cloud's robust infrastructure and AI-driven solutions are empowering leaders across the global travel and leisure industry. We're excited to partner with Yanolja, combining our cutting-edge technology with their deep data expertise and vertical AI, to drive transformative innovation within the global travel market. By leveraging Google Cloud's secure and scalable infrastructure, Yanolja will further enhance its AI services to improve the end-to-end traveler experience while streamlining operations and driving revenue for travel enterprises. Additionally, Yanolja continues to refine its AI-driven enterprise solutions, automating operational processes such as auto check-in/check-out via cloud-based kiosks. The company is also piloting proof-of-concept (POC) initiatives to streamline customer support operations, including automated ticketing triage and AI-powered customer communications. With Google Cloud's AI infrastructure, Yanolja can further improve the accuracy of these services, significantly boosting operational efficiency. Yanolja has made significant gains in enhancing its AI-driven travel services. From the early stages of travel planning, including real-time room availability and dynamic pricing, through in-trip conveniences like AI-powered concierge services and automated check-in/check-out kiosks, Yanolja aims to deliver hyper-personalized travel experiences while developing new and innovative case studies for the industry. Yanolja's global footprint and robust data infrastructure connects 1.33 million hotels and travel enterprises in 206 countries, with over 20,000 travel sales channels, such as online booking platforms and tour operators. Through partnerships with top innovators like Google Cloud, Yanolja is accelerating its transformation of the travel industry and demonstrating its global market position as a leading technology provider for the travel ecosystem.

Yanolja Collaborates with OpenAI to Accelerate AI Adoption in the Global Travel Industry

Yanolja, a global travel technology company, announced its participation in Open AI's global launch of its Operator research preview. This announcement marks another major step forward in Yanolja's mission to revolutionize the global travel industry with travel-specific generative AI services based on its own proprietary data and infrastructure. Operator is an AI agent developed by OpenAI that can go to the web to perform tasks such as inputting, clicking, and scrolling, managing travel bookings and online shopping in a web browser. Operator helps users complete travel bookings and shop online within a browser, and is able to click, scroll and type on its own. Initially launched in the U.S. in January, Operator's research preview has now expanded to more global markets. Yanolja plans to support the enhancement of its services with insights gained from travel-related cases collected during the research preview phase. Through our extensive data related to travel, our generative AI can deliver hyper-personalized experiences throughout every stage of a user's travel journey, enhancing satisfaction and loyalty, said Jeff Kim, CEO at Yanolja Cloud. Additionally, our AI technology will streamline customer service and automate operational processes for travel enterprises, leading to increased efficiency and convenience. We're committed to accelerating the era of fully automated, personal and AI-driven total travel services, and look forward to our collaboration with OpenAI on enhancing the future of travel. Yanolja has been rapidly advancing the development of its AI capabilities. From the initial planning stages, it helps users automatically generate travel itineraries tailored to individual preferences and match the real-time inventory data such as room availability or dynamic price. During the trip, its AI services offer conveniences such as auto check-in/check-out with cloud-based kiosks, AI concierge services, and local restaurant recommendations, etc. As one of the fastest-growing global travel technology companies, Yanolja has achieved remarkable growth, reaching total transaction volume of $19.8 billion in 2024 with 186% growth rate, while operating in 206 countries and connecting 1.33 million hotels with over 20,000 travel sales channels like online booking platforms or tour operators. This reflects its expanding global footprint and technological leadership. Through collaborations with global AI leaders, Yanolja continues to drive digital transformation in travel, shaping the future of automated and intelligent travel experiences for both users and travel enterprises worldwide.