Yanolja Unveils EEVE ROSETTA, a Translation-Focused Large Language Model

Yanolja, a leading global travel technology company, today announced the release of EEVE ROSETTA, a translation-specialized large language model (LLM) now available as open source on Hugging Face, the world's most widely used AI platform. EEVE is Yanolja's proprietary Korean-optimized LLM, designed for diverse natural language processing tasks including text generation, summarization, translation, and sentiment analysis. Developed by Yanolja's R&D organization under the project Efficient and Effective Vocabulary Expansion (EEVE), the model has already proven its competitiveness—earning recognition as 'Korean LLM of the Year' by the National Information Society Agency, and ranking first on both the Hugging Face Korean Leaderboard and the Horangi Leaderboard. While most translation LLMs are trained primarily on English and Chinese, EEVE ROSETTA supports broad multilingual translation across more than 10 languages, including Korean. The decoder-only model is optimized with 4 billion parameters, making it more than 50% lighter than the original EEVE 1.0 model (10.8B+ parameters). Compared to typical translation LLMs that require over 7B parameters, EEVE ROSETTA significantly reduces operational costs, enhances inference accuracy, and is designed to run smoothly even on standard PC environments. The model also demonstrates strong performance with complex data formats. By analyzing context, nuance, semantic meaning, and sentiment within source text, EEVE ROSETTA generates translations that are not only accurate but also natural and fluent. Yanolja has released EEVE ROSETTA under an open commercial license, enabling businesses, public institutions, and individual developers alike to freely integrate the model into their applications. The company anticipates broad adoption across industries such as travel, commerce, and healthcare, particularly where reliable and domain-preserving translation is critical. Junyoung Lee, Chief Technology Officer of Yanolja, commented: EEVE is more than an AI model—it is a core technology infrastructure that supports digital transformation across industries. Building on Korean, we will expand to Japanese, Chinese, and other languages, empowering global customers to enjoy easier and more seamless travel experiences through Yanolja's Vertical AI services.

Yanolja Wins Gold for Tech Innovation at the 2025 Stevie® International Business Awards

Yanolja, a leading global travel technology company, has been recognized for its innovation in technology at the 2025 Stevie® International Business Awards (IBA), one of the world's most prestigious business award programs. Often referred to as the 'Oscars of the business world', the IBAs named Yanolja the Gold Stevie Winner in the category of Most Innovative Tech Company of the Year – More Than 2,500 Employees. The IBAs celebrate achievements in management, technology innovation, marketing, and social impact, drawing more than 12,000 entries each year from over 70 countries. This year's recognition marks Yanolja's second consecutive win, following last year's Bronze in the Innovation category. Judges commended Yanolja for its leadership in accelerating the digital transformation of the global travel industry — providing SaaS-based hospitality solutions to service providers in more than 200 countries and leveraging this foundation of travel data with AI to deliver specialized Vertical AI services. Haley Kim, Chief Business Officer (CBO) of Yanolja, said: This award is a global recognition of Yanolja's leadership in reshaping the travel industry through SaaS and AI-driven data technology. Looking ahead, we will continue to provide easier, smarter, and more reliable travel experiences for customers and partners worldwide, backed by our scalable and trusted technology.

Yanolja Named One of the Top 50 Best Korea Brands 2025 by Interbrand

Yanolja, a leading global travel technology company, has been named one of the Top 50 Best Korea Brands 2025 by Interbrand, the world's largest brand consultancy. Interbrand's annual ranking recognizes 50 brands that represent Korea, evaluating not only brand value and philosophy but also long-term business strategies. Yanolja earned its place among top technology companies — including Naver, Kakao, and Coupang — thanks to its expanding global footprint and ongoing commitment to innovation. Yanolja continues to redefine its brand value by strengthening its dual focus on enterprise solutions and consumer platforms. Last year, the company integrated its consumer-facing services — including Yanolja Platform, Interpark, and Triple — under a unified brand, NOL, advancing its transformation into a lifestyle super app. This unified platform allows customers to enjoy seamless travel and leisure experiences in one place, reinforcing Yanolja's identity as the 'Only One Platform' in the market. At the same time, Yanolja is building its competitiveness as a global travel tech brand. During its 20th anniversary celebration, the company unveiled a new mission: Making travel ten times easier through technology. Leveraging its global travel data infrastructure, AI, and big data capabilities, Yanolja aims to create smarter and more convenient travel environments. Ultimately, the company seeks to connect travelers and service providers through data, innovating the entire journey from trip planning to on-the-ground experiences. Haley Kim, Head of Global Brand at Yanolja, said: Yanolja is the only travel tech company recognized in this year's Best Korea Brands ranking. We have elevated our brand value by continuously challenging ourselves and driving rapid growth through innovation. Moving forward, we will continue to enhance productivity for global travel providers and transform traveler experiences with our AI-powered data platform — leading the future of travel through technology.

Yanolja Hosts 'Re:Imagine What is Possible' Event to Drive Innovation in the Future Travel Market Through AI-Based Technologies

Global travel tech company Yanolja (CEO Sujin Lee) celebrated its 20th anniversary by hosting the 'Re:Imagine What is Possible' event, reaffirming its commitment to transforming the global travel industry through artificial intelligence (AI) and data-driven technologies. Held at Ten-X Tower in Pangyo, the hybrid event gathered over 4,000 participants, including domestic and international employees as well as key partners from the travel industry. During the event, CEO Sujin Lee unveiled Yanolja's vision to turn dream trips into reality for everyone, pledging to revolutionize the travel and leisure sector by integrating AI and data technologies. Building on two decades of growth, Lee emphasized the company's goal of becoming the world's leading travel tech firm in the next decade, driving continuous innovation with its team. Founded in 2005 as an online accommodation community, Yanolja launched Korea's first mobile lodging app in 2011, spearheading digital transformation in the industry. The company introduced pioneering services such as instant booking and emerged as Korea's top accommodation platform. In 2015, Yanolja announced its “Restart” strategy, evolving into a travel super app encompassing hotels, overseas lodging, leisure, transport, and aviation. In 2023, the company launched a new entity, NOL UNIVERSE, through the merger of its platform business with InterparkTriple, aiming to become a one-of-a-kind platform integrating travel, leisure, and cultural data. Not content with domestic success, Yanolja has steadily expanded its global enterprise solution business. In 2019, it acquired global hotel solution provider eZee Technosys, developing cloud-based subscription solutions to support digital transformation for travel operators worldwide. In 2023, the company welcomed Go Global Travel as a new affiliate, accelerating the construction of a global data infrastructure spanning 206 countries and focusing on connecting fragmented travel data across the globe. Aligned with the advancing AI era, Yanolja is setting new standards in travel by leveraging proprietary data and AI technologies. It plans to offer generative AI services customized for travelers and AI agent solutions for travel operators, automating operations and maximizing efficiency and profitability. These innovations aim to deliver smarter, safer, and more personalized travel experiences, establishing Yanolja as a global leader in travel tech. As part of its future vision, Yanolja also unveiled its new brand identity. The signature color, Yanolja Orange, symbolizes warmth and happiness, akin to a sunset viewed while traveling—highlighting the company's philosophy of delivering emotional resonance beyond technology. The newly introduced symbol illustrates global travel touchpoints, visually representing Yanolja's identity as a Hyper-connector linking the worldwide travel market. Under this master brand, all global affiliates using the Yanolja brand will be unified to strengthen global competitiveness. Sujin Lee concluded by stating that as technologies such as AI, humanoid robots, and autonomous vehicles evolve, leading the automation of offline operations and platforms will become essential. By redefining the travel industry through proprietary travel data and AI, Yanolja aims to realize dream journeys for all—making travel simpler and more delightful for travelers and business operators alike. The event also featured congratulatory messages celebrating Yanolja's 20-year journey. Notable figures such as Woo Kee-hong, Vice Chairman and CEO of Korean Air, global pop star PSY, Goh Chin Kiong, CIO of Singapore Investment Corporation, and Adena Friedman, CEO of Nasdaq, extended their warm wishes. Nasdaq even broadcast a congratulatory message on its Times Square billboard in New York City, drawing attention with live footage from the event.

Yanolja Announces Strategic AI Partnership with Google Cloud to Transform the Travel Industry

Yanolja, a global leader in travel technology, is thrilled to announce a strategic partnership with Google Cloud. Through this partnership, Yanolja will elevate its travel-specific generative AI services to create more personalized experiences for travelers and enhance operational efficiency for its enterprise business customers. As part of its broader growth strategy, this collaboration will further accelerate the company's mission to revolutionize the global travel industry through AI technology based on its own proprietary data and infrastructure. As part of the agreement, Yanolja will integrate Google Cloud's cutting-edge AI infrastructure—including generative AI, training, and inference tools—into its platform. By combining Google Cloud's AI capabilities with Yanolja's extensive travel data, the company is shaping the future of hyper-personalized travel experiences for travelers and automated operations for travel enterprises worldwide. Junyoung Lee, Chief Technology Officer at Yanolja Group, commented: Yanolja will rapidly advance the enhancement of its innovative AI technology for global travelers and travel enterprises through its partnership with Google Cloud. Karan Bajwa, President of Google Cloud Asia-Pacific, added: Google Cloud's robust infrastructure and AI-driven solutions are empowering leaders across the global travel and leisure industry. We're excited to partner with Yanolja, combining our cutting-edge technology with their deep data expertise and vertical AI, to drive transformative innovation within the global travel market. By leveraging Google Cloud's secure and scalable infrastructure, Yanolja will further enhance its AI services to improve the end-to-end traveler experience while streamlining operations and driving revenue for travel enterprises. Additionally, Yanolja continues to refine its AI-driven enterprise solutions, automating operational processes such as auto check-in/check-out via cloud-based kiosks. The company is also piloting proof-of-concept (POC) initiatives to streamline customer support operations, including automated ticketing triage and AI-powered customer communications. With Google Cloud's AI infrastructure, Yanolja can further improve the accuracy of these services, significantly boosting operational efficiency. Yanolja has made significant gains in enhancing its AI-driven travel services. From the early stages of travel planning, including real-time room availability and dynamic pricing, through in-trip conveniences like AI-powered concierge services and automated check-in/check-out kiosks, Yanolja aims to deliver hyper-personalized travel experiences while developing new and innovative case studies for the industry. Yanolja's global footprint and robust data infrastructure connects 1.33 million hotels and travel enterprises in 206 countries, with over 20,000 travel sales channels, such as online booking platforms and tour operators. Through partnerships with top innovators like Google Cloud, Yanolja is accelerating its transformation of the travel industry and demonstrating its global market position as a leading technology provider for the travel ecosystem.