Press Release
Yanolja Named Among Korea's Top 50 Brands, Recognized for Global Travel Technology Brand Strength
Yanolja, a global travel technology company led by CEO Sujin Lee, has been named one of Korea's Top 50 brands in Interbrand's Best Korea Brands 2026. Since 2013, Interbrand has evaluated and recognized Korea's leading brands based on their competitiveness and growth potential. Yanolja was recognized for its technology-driven approach to connecting the global travel industry through Vertical AI and data, as well as its customer-centric platform capabilities, further validating its brand value as a global travel technology company. The recognition reflects the impact of Yanolja's large-scale global rebranding initiative launched last year. Through the initiative, Yanolja has strengthened and unified brand identity across the Enterprise Solutions Division while accelerating its transformation into a global technology company. Today, Yanolja Enterprise Solutions Division provides AI- and data-powered solutions to travel businesses worldwide, building a global travel data infrastructure and leading the digital transformation of the travel industry. NOL UNIVERSE, Yanolja Consumer Platform Division, continues to expand customer engagement through its differentiated brand competitiveness. Through NOL, an integrated platform spanning travel, leisure, and culture, and NOL World, a dedicated global inbound travel service, NOL UNIVERSE delivers a consistent brand experience to customers both in Korea and around the world. By offering personalized services and differentiated customer experiences, the company is responding to evolving travel demand while helping expand the value of K-travel in global markets. Celebrating its 21st anniversary this year, Yanolja plans to further strengthen its global travel technology brand competitiveness by accelerating the advancement of AI solutions under the Yanolja 3.0 vision announced earlier this year. Guided by the core values of Customer, Technology, and One Team, Yanolja aims to further solidify its leadership in travel technology by combining proprietary global travel data with advanced AI capabilities. A Yanolja representative said, “Being named to Best Korea Brands 2026 reflects recognition of Yanolja's differentiated brand value in global markets, built through continuous technology innovation and long-term investment in branding. Moving forward, we will continue to strengthen our AI capabilities under Yanolja 3.0 and establish Yanolja as a top-tier global travel technology brand delivering innovative digital experiences to travelers and travel businesses worldwide.”
Corp
·2026.06.12
Yanolja Accelerates Expansion in Global Hotel Solution Market… Acquires Hospitality Solution Company ‘InnKey’
Yanolja (CEO Sujin Lee), a global travel tech company, is accelerating its attack on the global hotel solution market. Yanolja Cloud Solution, a member of Yanolja Enterprise Solution, announced that it has acquired 'InnKey', an India-based hospitality solution company. Through this acquisition, Yanolja Cloud Solution will further strengthen its competitiveness within the global enterprise hospitality market and speed up its expansion into global markets such as the Middle East and Southeast Asia. InnKey is an enterprise-grade hospitality solution company that provides a single integrated platform for front office, F&B, finance, and customer experience management. It currently supports the operation of over 500 hotels targeting India and key emerging markets. In particular, based on the expertise gained by supplying solutions to major Indian hotel groups such as The Fern, Pride, Orchid, Treat, and Accord, it is proving its unrivaled technical reliability through integration with the global hotel ecosystem. Starting from this acquisition, Yanolja Cloud Solution plans to combine its own and InnKey’s solution lineups and capabilities to strengthen integrated solution competitiveness that encompasses everything from small-to-medium accommodations to global large-scale hotel chains. Especially based on enterprise solutions optimized for medium-to-large hotels and global hotel groups, it will simultaneously support operational efficiency and customer experience innovation. Building on this, Yanolja Group intends to further solidify the direction of hotel operation automation by combining its own AI and data technology with InnKey’s solid solution infrastructure. While increasing efficiency across overall hotel operations including reservations, operations, and customer service, the group also plans to advance next-generation hospitality operating systems by establishing an AI-based intelligent operating environment. Junyoung Lee, President of Yanolja Enterprise Solutions Division, stated, “Yanolja is utilizing AI to innovate overall hotel operations,” and added, “By making the travel operator’s business environment efficient and automated based on AI, we will support on-site staff so they can focus more on improving the customer experience.”
Enterprise solutions
·2026.05.14
Yanolja Group Continues Warm Support for Children with Cancer and Their Families
Global travel tech company Yanolja Group (CEO Sujin Lee) is continuing its support for children with cancer and their families in celebration of Children’s Day, helping them not only with treatment but also with recovery in daily life. Yanolja and NOL UNIVERSE announced on the 4th that they delivered donations and goods worth KRW 100 million to the Korea Childhood Leukemia Foundation, including treatment support funds, family travel expenses, and tickets for cultural performances. The initiative was designed to help children undergoing long-term treatment and their families ease financial burdens and regain emotional stability through meaningful time together. Guided by the core values of “sustainable sharing” and “social responsibility” emphasized by CEO Sujin Lee, Yanolja Group has continuously supported children with cancer since 2010. To date, the company’s cumulative donations have reached approximately KRW 1.4 billion. Beyond treatment support, the group has expanded its efforts to improve the quality of life for patients and families through initiatives such as creating children’s shelters, providing educational opportunities, supporting family relationship recovery, and offering leisure activities. This year, the company provided KRW 70 million for treatment expenses, KRW 30 million for family travel support, and 100 tickets for cultural performances. Through these efforts, Yanolja Group aimed to go beyond treatment-focused assistance and help families build precious memories together while strengthening their motivation for recovery. Sujin Lee, CEO of Yanolja Group, said, “In celebration of Children’s Day, we hope children can spend warm and meaningful moments with their families, which is why we continue this support every year.” He added, “Yanolja Group will continue not only to innovate the travel industry through technology and data, but also to practice ‘shared growth management’ so that all members of society can enjoy happier lives.”
Corp
·2026.05.04
Yanolja to Showcase Travel-Specific AI Technologies at 'AI EXPO KOREA 2026'
Global travel tech company Yanolja (Group CEO: Sujin Lee) will participate in 'AI EXPO KOREA 2026', Asia’s largest AI-focused exhibition, to showcase AI technologies tailored for the travel industry. From May 6 to 8, Yanolja will host an experiential booth at COEX in Seoul under the theme 'AI FOR TRAVEL', bringing together AI technologies and solutions from across the group. Visitors will be able to explore a range of innovations that are transforming the travel industry. At the booth, visitors can experience a range of AI technologies transforming the travel industry. The journey begins with contactless check-in via 'WINGS Smart KIOSK' by Sanha IT, followed by 'Tella by Yanolja NEXT', an AI agent that combines VoIP and AI to enable real-time communication beyond language and time barriers. Visitors can also explore 'Vicker AI', a generative image solution that creates time-lapse visuals—depicting changes in time and seasons—from a single accommodation image, offering an immersive preview of travel destinations. NOL UNIVERSE, Yanolja Consumer Platform Division, will introduce AI-powered travel service technologies. Visitors can experience 'AI NOLI', an AI-powered conversational discovery service, and 'AI Trip Planner', which supports everything from travel recommendations to route optimization—maximizing convenience and enhancing the overall travel experience. On the morning of May 6, the opening day of the event, Youngjin Kim, CTO of Yanolja Consumer Platform Division, will deliver a presentation titled 'AI-Driven Global Travel Innovation: Hyper-Personalized Experiences Across the Entire Journey (B2B2C)'. During the session, Kim will share insights into the future of global travel, where AI connects travel operators and distribution channels to enable hyper-personalized experiences and seamless connectivity. A Yanolja official said, "This exhibition provides an opportunity to showcase AI technologies optimized for the travel industry", and added, "We will continue to strengthen our technological leadership across the global travel industry through AI and data-driven innovation."
Corp
·2026.04.28
Yanolja Drives AI Innovation with AWS at 2026 Tech Terminal & Innovation Summit
Yanolja (Group CEO Su-jin Lee), a global travel tech leader, is accelerating artificial intelligence (AI) innovation across the travel industry through an expanded collaboration with Amazon Web Services (AWS). On April 17th, Yanolja co-hosted the '2026 Tech Terminal & Innovation Summit' with AWS at 10X Tower, NOL UNIVERSE headquarters located in Pangyo. Marking its second consecutive year, the summit served as a premier platform to showcase innovation cases that integrate AWS’s world-leading cloud and AI technologies with Yanolja’s extensive travel data infrastructure. The event also focused on exploring strategies to sharpen AI competitiveness within the global travel tech market. A featured session, "AI Agents: A Journey for Developers," introduced 'Strands Agents SDK,' AWS’s development toolkit for AI agents, alongside 'Amazon Bedrock AgentCore,' an operational platform for building enterprise-grade generative and agentic AI. Yanolja is currently leveraging these technologies to develop an internal platform powered by AI agents. By creating an environment where diverse automation functions can be rapidly deployed and managed, the company is driving continuous improvements in operational efficiency and developer productivity. Furthermore, by utilizing AWS’s global cloud infrastructure and AI solutions, Yanolja is delivering hyper-personalized experiences tailored to the specific preferences and contexts of travelers. For travel business operators, Yanolja provides AI-driven automation solutions that enhance service quality and efficiency across all operations, from reservation management to customer support. "Yanolja is setting new benchmarks for the travel industry in the AI era, powered by our unique data assets and technological expertise," a Yanolja spokesperson stated. "Through close collaboration with global big tech partners like AWS, we will continue to strengthen our AI capabilities and lead the digital transformation of the global travel market."
Corp
·2026.04.20
Media Coverage
"Record Number of Foreign Tourists Visit Korea"... Tourism Balance Turns to Surplus in March for First Time in 11 Years
The Asia Business Daily · 2026.05.15
Airbnb renews confidence in software provider Yanolja Cloud Solution
Travolution · 2026.05.13
NOL UNIVERSE Appoints Oliver Liebutzki as Head of Global Business
The Asia Business Daily · 2026.05.12
Yanolja Expands Footprint in India: Acquires InnKey, Revolutionizing Hospitality Technology Sector with AI and Cloud Solutions
Travel And Tour World · 2026.05.11
Awards
Blog
Library
[Yanolja Research] Q1 2026 - Quarterly Trends in the Korea Lodging Industry
Report
·2026.04.29
[Yanolja Research] Brief Vol.13 Analysis of Korea's Inbound and Outbound Tourism Performance for Q1 2026
Report
·2026.05.14
[Yanolja Research] Insights Vol.42 Seoul and Busan as Experienced by Chinese Tourists
Report
·2026.05.19