AI Agents: Moving from Assistance to Action

As generative AI technology reaches new heights, the 'AI agent' has emerged as a pivotal keyword across industries. An AI agent goes beyond merely answering questions or searching for information. It is an intelligent software entity capable of understanding goals, planning and executing necessary tasks, and delivering results through integration with external systems.

While traditional chatbots or recommendation systems functioned as smart assistants, AI agents have evolved into active executors that augment and extend human decision-making. Thanks to this robust execution capability, their adoption is rapidly expanding across various sectors, driving business automation, customer experience innovation, and operational efficiency.

The Shift Across Industries

AI agents are already delivering tangible results in our daily lives. In finance, agents analyze investor profiles to design and rebalance portfolios autonomously. In e-commerce, shopping agents that support the entire journey—from product discovery and comparison to final purchase—are becoming the new standard.

The Travel & Leisure industry is where synergy with AI agents is most profound. Travel involves complex variables—accommodation, transportation, activities, and schedules—and user preferences vary significantly. Consequently, global travel platforms and tech companies are positioning AI agents, which plan and execute the entire travel journey, as their next-generation core competitiveness.

Travel's New Decision-Making Partner

Travel services are evolving from simple listings—where users input a location and date to see a list of products—to deeply understanding the purpose of a trip based on conversational context and data.

The ideal accommodation and itinerary change entirely depending on whether it's a family trip, a solo getaway, or a business trip. AI agents take into account numerous variables such as budget, travel distance, and local experience preferences. This allows users to have a 'decision-making partner' by their side, receiving the most suitable options without the fatigue of manual comparison and searching.

Introducing AI Nori: A Smarter Way to Explore

NOL UNIVERSE is evolving beyond simple travel bookings into an all-in-one service encompassing leisure and culture. To ensure every user enjoys a hyper-personalized experience, we are actively integrating AI technology across our services. As a result of these efforts, we proudly launched our AI agent-based service, AI Nori, late last year.

AI Nori is a smart companion that perfectly understands user intent and conversational context. Instead of rigid searches, it recommends domestic accommodations and leisure products through natural dialogue. It's incredibly easy to use—just click the friendly floating icon at the bottom of the NOL search bar or on the search results screen.

💬 Find me a good place to stay with my kids during this holiday.

Just drop a line in everyday language—including schedule, companions, budget, and desired facilities—and AI Nori calculates the complex conditions to suggest the optimal choices.

This intuitive experience has led to impressive results. During the peak year-end and holiday season, the number of AI Nori users increased by up to 12% compared to average days. Beyond the increase in traffic, AI Nori has proven its practical utility by significantly streamlining the customer journey. In fact, for package tours recommended by AI Nori, the purchase conversion rate was more than twice as high as traditional search methods. This demonstrates that the 'context-aware recommendations' provided by the AI agent play a crucial role in reducing decision fatigue for users.

NOL UNIVERSE will not stop here; we will continue to evolve our AI technology to respond more precisely to the conversational context and preferences provided by users, delivering highly sophisticated recommendation services.

70,000 Users in 30 Days: Why AI Nori is Growing Fast

AI Nori is showing a steep growth curve, surpassing 70,000 cumulative users within just one month of launch. This achievement is significant as it proves that users recognize the practical convenience and utility of the service, moving beyond the mere novelty of new technology.
The secret to this rapid growth lies in NOL UNIVERSE's powerful data assets. By combining vast amounts of travel and leisure data with our platform expertise, we have implemented an AI model thoroughly optimized for consumer services.

The most significant factor behind this success was accurately identifying the challenges and difficulties users face during travel planning. By dramatically reducing the fatigue of choosing from endless options and acting as a smart facilitator that organizes complex thoughts from the user's perspective, AI Nori has earned strong positive feedback: It's actually very convenient to use.

AI Agents: Redefining the Travel Experience

AI agents are now at a stage where they are fundamentally redefining the User Experience (UX). In the travel industry, AI agents are no longer an option—they are a core element that determines a platform's competitiveness.

NOL UNIVERSE's AI Nori is the starting point of this transformation. We will continue to use AI technology to organically connect every step of travel and leisure, innovating our consumer platform so users can spend less time worrying and more time enjoying their journey.

The roadmap for the new travel experience created by AI agents has only just begun.