Blog
Yanolja 3.0 & One Team Ritual: Heading Toward a New Decade
Culture · 2026.03.12
Yanolja has just celebrated its 21st birthday!🥳
While the past 20 years were a time of relentless effort to lead the digital transformation of the travel industry, this 21st anniversary holds a special significance. It marks the official beginning of the ‘Yanolja 3.0’ era, which will guide Yanolja through the next decade.
Beyond simply celebrating the past, Yanolja wants to share a bold vision to reshape the paradigm of the global travel market. What does the future envisioned by Yanolja look like as it reaches this 21-year milestone?
The vision for Yanolja 3.0 is clear: to leap forward as a global travel tech company that reorganizes the global travel industry through AI technology and puts everyone's travel dreams within reach. To embark on this ambitious journey, Yanolja is deeply committing to three core values:

The power to turn Yanolja’s core values into reality lies in the unified culture of its members, the ‘Happy Makers’. We don’t just talk about commitment; we practice it daily through the ‘One Team Ritual’. Though they may seem like small actions, these habits are the most powerful engine in completing the Yanolja 3.0 vision.
At the start and end of meetings, Happy Makers share a high-five to confirm that we are the One Team. Sharing the warmth of a palm builds respect and a sense of psychological safety. Even in virtual meetings, we high-five across the screen to feel connected anytime, anywhere.
Along with the high-five, Happy Makers start meetings by shouting, “Let's give it our best today for our customers' happiness, Oosha-oosha!” This is to vocally reaffirm our heart for the customers, the very reason Yanolja exists. This spirited shout is the ultimate driving force behind Yanolja 3.0.
As Yanolja marks its 21st anniversary, the company is preparing for tomorrow with more excitement than ever. Based on the achievements and pride built over 20 years of relentless work, Yanolja is moving forward with a vision to make everyone’s travel dreams a reality and a mission to make travel 10X easier.
Yanolja will continue to surprise the world with technology and set new global standards for travel through the power of a solid One Team. With Yanolja 3.0, the true future of travel begins now!