On May 19, the ‘NOL FESTIVAL Media Day’ took place at Blue Square in Hannam-dong, Seoul.

At the event, NOL UNIVERSE — the consumer platform division of Yanolja Group — officially unveiled ‘NOL FESTIVAL,’ Korea’s largest indoor music festival. The media day introduced the festival’s vision, stage concepts, key programs, and the first artist lineup for the event, which will take place on October 17-18 at KINTEX in Ilsan.

A Festival Everyone Can Enjoy

NOL FESTIVAL was created with Yanolja Group’s core value of “Customer” at its heart, aiming to bring more memorable and joyful experiences to customers.

In his welcome speech, Sujin Lee, CEO of Yanolja Group, shared the vision of “creating a world where customers can enjoy leisure and cultural experiences beyond travel more easily and comfortably than ever before,” adding that “NOL FESTIVAL was created with the hope of making Korea a joyful playground for everyone.”

As NOL UNIVERSE continues connecting travel, performances, leisure, and mobility experiences, NOL FESTIVAL has been designed as more than just a music event. From transportation and accommodations to K-content experiences, the festival aims to connect every part of the journey into one seamless experience.

To make the festival more accessible, NOL FESTIVAL will offer free admission for NOL customers. Customers can receive entry opportunities through various missions and by using NOL services.

Three Stages for Every Taste

NOL FESTIVAL will feature three distinct stages, allowing audiences to enjoy the festival in their own way.

The festival will include the ‘Super Live Stage’ featuring artists across generations and genres, the ‘K-POP Stage’ for global fandoms, and the high-energy ‘EDM Stage,’ each offering a unique atmosphere and experience.

The first lineup announced at the event included god, NELL, Lee Mu Jin, WOODZ, Ha Sung Woon, NMIXX, Hearts2Hearts, and Alan Walker — artists representing a wide range of genres and generations.

A New Festival Culture Begins with NOL FESTIVAL

NOL FESTIVAL will take place from October 17–18 at KINTEX Exhibition Center 2 in Ilsan.

Beyond travel and leisure, NOL UNIVERSE continues to connect music, culture, and shared experiences. Through NOL FESTIVAL, we look forward to creating a new festival culture where more people can come together, connect, and enjoy.

👉 NOL FESTIVAL Teaser Page