Yanolja, a global travel tech company and a pioneer in Vertical AI for travel, today announced it has deployed OpenAI's ChatGPT Enterprise. This milestone reflects Yanolja's strategic commitment to accelerating AI transformation across the global travel industry and applying OpenAI's advanced AI models like GPT-5.

By introducing AI-driven enterprise solutions into its workplace, Yanolja aims to significantly boost operational efficiency and productivity, and at the same time, enhance the capabilities spanning demand forecasting, dynamic pricing, content localization, and automated operations based on Yanolja's Data Enablement Platform and domain-specific AI stack.

These initiatives are designed to help travel enterprises worldwide build competitive and efficient hotel operations and enable travelers to enjoy hyper-personalized journeys that extend beyond simple reservations.

In addition, Yanolja is evaluating opportunities beyond the initial adoption of solutions, including API integration projects, the development of AI-powered traveler data platforms, and participation in sustainable global travel initiatives.

“We believe AI has the potential to fundamentally transform how the travel industry operates and serves its customers,” said Andy Brown, Head of Business for Asia Pacific at OpenAI. “With Yanolja's adoption of ChatGPT Enterprise, we expect AI and GPT-5 to power smarter workflows for travel enterprises and deliver more seamless, personalized experiences for travelers worldwide.”

“The adoption of ChatGPT Enterprise represents a key step in Yanolja's mission to transform the future of the global travel industry,” said Jeff Kim, CEO at Yanolja Cloud. “By embedding AI deeply across our industry, we aim to unlock new growth opportunities through personalized services, operational automation, and data-driven travel platforms.”

Earlier this year, Yanolja supported the Asia launch of OpenAI's Operator research preview by providing feedback as users engaged with Yanolja's extensive travel inventory and trend data. This integration enabled users across Asia to easily search and instantly book travel products, showcasing Yanolja's data capabilities and leadership in vertical AI within the global ecosystem.