Yanolja, a global travel tech company led by Group CEO Sujin Lee, has successfully concluded Yanolja Global Summit 2025, held on March 27–28 at its headquarters in Samseong-dong, Seoul.

Now in its third year, the summit was held under the theme "Driving the Future of Global Travel Tech", reflecting Yanolja’s strategic focus in the era of agentic AI. The event brought together more than 80 executives and senior leaders from Yanolja’s domestic and international affiliates to align on mid- to long-term growth strategies and strengthen collaboration around 11 global initiatives.

The summit focused on translating group-level strategy into a clear execution roadmap to lead paradigm shifts in the travel tech industry. Core agenda topics included:

• global business expansion and technology advancement strategies;
• vertical AI strategies specialized for the travel industry;
• expansion of data-driven connectivity across global affiliates; and
• global rebranding initiatives to support scalable growth.

During the summit, key affiliates—including Yanolja Cloud Solutions, Go Global Travel, and Sanha IT—shared updates on regional business and technology developments, while discussing AI-driven automation of operational environments for travel businesses and opportunities to generate global synergies.

In parallel, Yanolja’s global R&D and sales organizations held joint workshops exploring how agentic AI is reshaping the future of the travel industry and how Yanolja’s strategic direction aligns with these shifts. These sessions further reinforced an integrated, AI- and data-centric technology framework and organizational culture across the group.

A Yanolja spokesperson said, “This Global Summit served as a meaningful opportunity for our global affiliates to come together, align on technology trends and business direction driven by enterprise-wide AX, and identify new growth opportunities. By collaborating closely around our 11 global initiatives under a shared vision, we will continue to drive sustainable growth and strengthen our leadership as a global travel tech company.”