Yanolja (CEO Lee Su-jin), a global travel tech company, officially declared 'Yanolja 3.0', a new growth vision to lead the paradigm shift in the travel industry in the AI era, in celebration of its 21st anniversary.

Launched in 2005, Yanolja has led the digital transformation of the domestic and global travel and leisure industries based on its technological prowess over the past 20 years. Moving past 'Yanolja 1.0', which focused on survival and laying the foundation in its early days, and 'Yanolja 2.0', which achieved explosive growth through its mobile-based transition, the company is preparing for another innovation at an inflection point where AI is fundamentally reshaping the entire industry structure.

'Yanolja 3.0' solidifies its identity as a global travel tech company and presents Yanolja's future changes and directions. It has strengthened its corporate identity based on three core values: 'Sincerity towards customers', 'Leadership through technology', and 'An organization working as One Team'. This reflects the company's commitment to expanding Yanolja's mission—making travel and leisure easier and more meaningful through technology—in line with the AI era and global environment, and to creating differentiated customer experiences through technology designed for the customers.

Prior to this, Yanolja also completed a reorganization of its leadership system in December of last year to secure momentum for executing its vision. Yanolja appointed Choi Chan-seok as the head of the Corporate Strategy & Management division, Lee Jun-young as the head of the Enterprise Solutions (formerly Yanolja Cloud) division, and Lee Chul-woong as the head of the Consumer Platform division. It has reorganized into an optimal structure that enables organic collaboration while maximizing the expertise of each business area.

Yanolja CEO Lee Su-jin stated, "AI is changing industry standards much faster and more powerfully than the mobile transition period," adding, "The purpose of Yanolja's technological innovation is to make the travel that everyone around the world dreams of ten times easier and more convenient than it is now." He also emphasized, "We will deliver the greater value of happiness through travel, and spread these values and possibilities beyond Korea to the global market as a whole."